In a previous post we talked about the amazing use case of immersive media for creating empathy. We referenced the Clouds Over Sidra video that was created by VR company Verse to help draw the attention of large companies and potential supporters to a location they were looking for funding in. They did this with an amazing VR video that allowed viewers to better identify with the needs of the cause.
Today we are featuring a similar use case but this time by a Bublcam owner who is using immersive media to educate around their initiative. The organization Sight to Sky provides low cost, high impact primary healthcare to remote mountain communities. They used a Bublcam to capture educational videos in the locations where they are offering their services, take a look:
This video was embedded on the organization's website in a blog post they created and they use it today to introduce potential volunteers to the environment they would be helping in. They’ve also shared this video with their community on Facebook.
The takeaways for our Bublcam owners and anyone considering purchasing one given these examples are the following:
1. If you are trying to recruit volunteers or supporters for any cause or charity, a spherical video can provide an invaluable first hand experience
2. Overlaying strong audio to your a bubl video can give a distinct clarity to your message
3. Spherical videos can be used simultaneously for promotion, education and to generate buzz on social communities
We hope you’ll take a look at the Sight to Sky project and consider using bubl videos to help out your social cause soon.
We recently had the opportunity to work with Ryan J. Rizzo, CEO of Poesis Media who took the DJI Phantom II drone out for a flight with the Bublcam. We launched from the 11th floor of the Tiff building to take a look at downtown Toronto. We were forced to improvise a gimbal for the Bublcam’s ¼”20 tripod mount, but we succeeded.
The idea of capturing 360º or spherical drone content isn’t new, but it is still somewhat absent. With the introduction of technologies like the Bublcam, we hope to see an increase in spherical and VR based media captured from above.
By partnering with drone manufacturers like DreamQii for their Plexidrone Indiegogo campaign, we also got to learn a lot about the opportunities this type of content could create. We also spoke recently with Neil Mathew from Perceptiv Labs on how the Bublcam may provide new outlets for VR content captured from drones. He says,
“I think VR and drones are like two pieces of a beautiful jigsaw puzzle. The ability to transport yourself to an entirely different location with a drone is incredibly exciting to me. For example, I can wear my VR glasses and fly over the grand canyon anytime I want. I'm not just talking about passively consuming content. I'm talking about the ability to have a sort of “out-of-body” experience moving through the world around us in a way we've never been able to before.”
What the Bublcam provides is one of the fastest drone based media capture workflows out there. It allows people to create content and share it with ease without the need to find the most compelling content over and over as is needed with single view cameras. While you need to get the right gimbal for your drone first, we’ll take care of the rest.
the Bubl team.