In a previous post we talked about the amazing use case of immersive media for creating empathy. We referenced the Clouds Over Sidra video that was created by VR company Verse to help draw the attention of large companies and potential supporters to a location they were looking for funding in. They did this with an amazing VR video that allowed viewers to better identify with the needs of the cause.

Today we are featuring a similar use case but this time by a Bublcam owner who is using immersive media to educate around their initiative. The organization Sight to Sky provides low cost, high impact primary healthcare to remote mountain communities. They used a Bublcam to capture educational videos in the locations where they are offering their services, take a look:

This video was embedded on the organization's website in a blog post they created and they use it today to introduce potential volunteers to the environment they would be helping in. They’ve also shared this video with their community on Facebook.

The takeaways for our Bublcam owners and anyone considering purchasing one given these examples are the following:

1. If you are trying to recruit volunteers or supporters for any cause or charity, a spherical video can provide an invaluable first hand experience 

2. Overlaying strong audio to your a bubl video can give a distinct clarity to your message

3. Spherical videos can be used simultaneously for promotion, education and to generate buzz on social communities

      We hope you’ll take a look at the Sight to Sky project and consider using bubl videos to help out your social cause soon.

      The Bublcam features active exposure adjustment across lenses. The goal of the balanced exposure method across lenses is to provide you with an even colouration in your bubl video. Just as you see the lighting adapt in standard video capture when there is movement and change in the lighting of the scene, you also see the exposure adjust in a spherical video. The difference is that with the Bublcam and other spherical capture devices, there are multiple lenses that capture different scenes with each of the different lenses. This makes the exposure adjustments more obvious during playback.

      Many of our users will identify right away with this if they’ve ever tried to capture a bubl video. At times it may appear as though you see an inconsistent colour produced by one of the four lenses for a period of time in your bubl video. This is impacted by variable lighting across lenses.

      If the change in lighting is extreme, the exposure adjustment will be more obvious. Here are some examples:

      Extreme adjustment example outdoors:

      Outdoor car video moderate adjustment:

      Kayaking video consistent lighting:



      Indoor consistent lighting: 

      Please see Automatic Balanced Exposure for more information on this topic and strategies for post-production of your video footage if you experience inconsistent lighting in your video output.

      Take a look and let us know if you use this method or another to produce an amazing bubl video. Don’t forget to share your bubl videos with us!

      Facebook just announced that it has launched its highly anticipated spherical media player with select content contributors. Over the coming weeks they will be rolling out support of spherical media for all users.

      This is a huge step towards making spherical technology and immersive experiences mainstream for consumers especially following YouTube’s announcement of support earlier this year.

      We believe that there is a bright future for spherical media and are so excited to be a part of this revolution! The Bublcam makes the creation of this type of content possible for anyone because of its simple, end to end workflow.

      At Bubl we are committed to supporting all spherical media platforms so our customers have the flexibility they need when it comes to sharing content. We will continue to improve our technology and adapt to major announcements like this one.

      Content from the Bublcam is already compatible on Facebook and we encourage our users to begin uploading videos they would like to share with the community!

      Head to our Facebook page to see today's bubl video on the social network.

      You can purchase a Bublcam through our website. Our next production round begins shipping on December 15, 2015.

      Here at Bubl we are most excited about getting the Bublcam into the hands of our community members. This is because, most importantly, we know that it will be our customers who will help us to understand the true extent of the applications of spherical media!


      One Bubl employee, firmware engineer Ed Shen, took home a Bublcam recently for the weekend. He brought it along to a personal training session at a local community centre with his boxing coach. When he brought back a bubl video the results were inspiring, check this out:



      How amazing is the idea of a personal training video in virtual reality?! Practice from the comfort of your home, box without the risk of ever getting hit! Looks like we weren’t the only ones with this idea as we found an article on BBC on this very topic.


      Technologies such as ours at Bubl Tech, the MYO armband by Thalmic, headset providers like Oculus Rift and others, lead us to believe that the world of physical fitness will be brought to an entirely new virtual level in the very near future.


      Other news sites like NY Times have also brought attention to the use of technology in fitness comparing fitness apps and personal trainers. In the end the journalist actually chose the mobile app over the personal trainer because of the convenience and accessibility for her day to day life. It seems only logical that VR content will be incorporated into fitness applications like FitStar to add the personal touch and sensation of one on one attention from a trainer, even if virtual.


      If you have a VR headset try out the shadow boxing video from Huron Park Recreation Centre with coach Alan Jamil.


      What are some other fitness applications you could imagine using VR as the display medium?