Immersive Content for Creating Empathy

One of the true game changing aspects of spherical technology is its ability to enable virtual reality and the creation of experiences that make you feel like you can be anywhere, anytime.

When we think of VR technology in this way the possibilities become endless. Particularly in our ability to allow anyone to fully experience any environment. Chris Milk did a Ted Talk recently on this topic that was extraordinarily compelling. We wanted to share this with you and hope you will enjoy it:

In the talk, one of the things Chris discusses is a spherical documentary created called “Clouds over Sidra” by VR company Verse, the United Nations and another co-collaborator. They went to a Syrian refugee camp in Jordan and captured the story of a 12 year old girl and her family who fled Syria to Jordan and were living in a refugee camp.

Chris explains that, “Because of the fact that you’re looking at what she’s looking at through the VR glasses you feel her humanity in a deeper way, you empathize with her in a deeper way.”

This team took the documentary to the World Economic Forum in Gabos. It was shown to decision makers and Chris explains that for a moment, these leaders were able to experience the refugee camp first hand.

We believe that using technology to create new channels of communication and new experiences can better the world. Creativity hand in hand with new technology fuels progress by allowing others to gain a new perspective and perhaps trigger emotion and empathy.

We spoke with Andrew Worrall from Free the Children about how he views technologies impact on social causes:

“Over the years, technology has become essential in helping us create a greater social impact and act as an efficient vehicle to share our (Free the Children’s) mission and story. Whether it be through social media, a compelling video or blog post, technological tools provide the ability to engage internally and externally by telling stories of success and impact in a captivating way. The dawn of spherical media for virtual reality has put a new tool of communication in our hands. It gives us the power to place the audience inside the story. It is a game-changing tool that we have not even begun to explore.”

The creation of spherical documentaries is just one way to connect with others using this technology. Imagine an event, fundraiser, protest or rally that was captured in a sphere and broadcast to the world so anyone could tune in from wherever they were (perhaps to watch in a VR headset with their mobile phone) to participate and experience the event as if they were really there. Sean Ramsay, CEO at Bubl, shares his thoughts:

“All of the possibilities for the application of VR technology are still quite unknown,” says Sean Ramsay CEO of Bubl. “We have only begun to discover that when a person experiences photo and video based VR content they instantly connect or have a desire to be in that place. We originally believed that people would simply want to enjoy that moment from wherever they are utilizing the VR technology, but instead VR media that is not 3D based often can trigger a feeling of actually wanting to be in that place the moment was captured; which is completely unexpected and can lead to incredible new experiences through VR and the real world.”

The spherical technology industry can have major social impact and we are proud to be contributing to its advancement. How would you use spherical technology for your social program or cause?

Joanna Taccone
Joanna Taccone


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