Since our last update in early September, we are pleased to announce that Martin Galligan has been appointed as the new CEO of Bubl Technology Inc. effective October 15th 2015. Dan Mills, who was serving as Interim CEO since late August, has taken the role as Chief Technology Officer. Bubl is very pleased to have found an executive of Marty's calibre to help guide Bubl through the next stages of its growth and capital requirements.
Marty is a seasoned executive with extensive experience within the Information, Communications and Technology sector. Most recently, Marty was CEO & President of Angoss Software Corporation, formerly listed on the TSX, where during his tenure he successfully revitalized Angoss fortunes by improving the product roadmap and gaining significant product positioning in both Gartner’s Magic Quadrant and the Forrester Wave. Important for the future growth and capital needs of Angoss he successfully lead the company private with a USA based private equity firm. Today, Angoss is positioned as a leader in the advanced analytics space with an enviable list of Fortune 500 companies serving customers in over 30 countries worldwide.
Marty also has an expert understanding of sales & marketing strategies that were developed during his consulting years as a Group Vice-President of MarketBridge Inc. located in Washington, D.C. where he lead several global strategic Go-to-Market initiatives with clients in the technology sector. Earlier in his career Marty was a senior executive of Xerox Corporation enjoying a successful career in sales with numerous Xerox President Club awards for sales excellence. In Canada Marty held both Vice President of Marketing and Vice President of Sales Operations roles before being promoted to North American Vice President with staff in located in Canada & the USA.
Bubl is excited to welcome this new member to its executive management team. Marty arrives at a pivotal moment for Bubl with invaluable experience, and we are excited to have him help craft and navigate the next episode of our journey.
In a previous post we talked about the amazing use case of immersive media for creating empathy. We referenced the Clouds Over Sidra video that was created by VR company Verse to help draw the attention of large companies and potential supporters to a location they were looking for funding in. They did this with an amazing VR video that allowed viewers to better identify with the needs of the cause.
Today we are featuring a similar use case but this time by a Bublcam owner who is using immersive media to educate around their initiative. The organization Sight to Sky provides low cost, high impact primary healthcare to remote mountain communities. They used a Bublcam to capture educational videos in the locations where they are offering their services, take a look:
This video was embedded on the organization's website in a blog post they created and they use it today to introduce potential volunteers to the environment they would be helping in. They’ve also shared this video with their community on Facebook.
The takeaways for our Bublcam owners and anyone considering purchasing one given these examples are the following:
1. If you are trying to recruit volunteers or supporters for any cause or charity, a spherical video can provide an invaluable first hand experience
2. Overlaying strong audio to your a bubl video can give a distinct clarity to your message
3. Spherical videos can be used simultaneously for promotion, education and to generate buzz on social communities
We hope you’ll take a look at the Sight to Sky project and consider using bubl videos to help out your social cause soon.
The Bublcam features active exposure adjustment across lenses. The goal of the balanced exposure method across lenses is to provide you with an even colouration in your bubl video. Just as you see the lighting adapt in standard video capture when there is movement and change in the lighting of the scene, you also see the exposure adjust in a spherical video. The difference is that with the Bublcam and other spherical capture devices, there are multiple lenses that capture different scenes with each of the different lenses. This makes the exposure adjustments more obvious during playback.
Many of our users will identify right away with this if they’ve ever tried to capture a bubl video. At times it may appear as though you see an inconsistent colour produced by one of the four lenses for a period of time in your bubl video. This is impacted by variable lighting across lenses.
If the change in lighting is extreme, the exposure adjustment will be more obvious. Here are some examples:
Extreme adjustment example outdoors:
Outdoor car video moderate adjustment:
Kayaking video consistent lighting:
Indoor consistent lighting:
Please see Automatic Balanced Exposure for more information on this topic and strategies for post-production of your video footage if you experience inconsistent lighting in your video output.
Take a look and let us know if you use this method or another to produce an amazing bubl video. Don’t forget to share your bubl videos with us!
Facebook just announced that it has launched its highly anticipated spherical media player with select content contributors. Over the coming weeks they will be rolling out support of spherical media for all users.
This is a huge step towards making spherical technology and immersive experiences mainstream for consumers especially following YouTube’s announcement of support earlier this year.
We believe that there is a bright future for spherical media and are so excited to be a part of this revolution! The Bublcam makes the creation of this type of content possible for anyone because of its simple, end to end workflow.
At Bubl we are committed to supporting all spherical media platforms so our customers have the flexibility they need when it comes to sharing content. We will continue to improve our technology and adapt to major announcements like this one.
Content from the Bublcam is already compatible on Facebook and we encourage our users to begin uploading videos they would like to share with the community!You can purchase a Bublcam through our website. Our next production round begins shipping on December 15, 2015.
Following $4.6M Seed Closing Including Samsung Ventures, Bubl Performs Management Change in Preparation for High Growth
Internal Reorganization Enables Further Capital Growth and Allows the Company to Navigate Demand for the Bublcam Following Successful Delivery of First Production Round
TORONTO, ON--(Marketwired - Sep 2, 2015) - Bubl Technology Inc., creators of the Bublcam, the world's first fully spherical consumer camera, announces that following the close of its $4.6M Series Seed funding round including Samsung Ventures, J-Tech Capital and other strategic investors, it will perform organizational changes to its executive management team as it prepares for its next round of growth. The changes also come on the heels of Bubl's successful delivery of the first production round of the Bublcam to thousands of Kickstarter backers and pre-order customers. Further financial details have not been provided.
Bubl represents one of the most promising startups in the $15.9 billion VR entertainment market where spherical media has huge potential to fundamentally change the way audiences interact with content. "We have been thrilled to work with Bubl's founders on this successful raise and are looking forward to this next stage of their evolution. They are a company well positioned for tremendous growth," says Ana Serrano, Chief Digital Officer, CFC and Executive Director, IDEABOOST digital entertainment accelerator.
As part of the changes, Founder and CEO Sean Ramsay will move to Founder, CINO, enabling Ramsay, the visionary behind the Bublcam, to focus on the product vision and technology. Current VP of Hardware Dan Mills will serve as interim CEO. Mills will steer the company through the next stage of growth.
"Bubl Technology has evolved since our initial Kickstarter campaign," said Ramsay. "The original vision was a simple to use app and a spherical camera, but now we've developed so much more -- an entire ecosystem of hardware and software spherical technology for consumers. I'm excited to focus my skills and time on my passion, which is the product vision -- bringing more strategic partnerships and technical thinking to the new ecosystem we've been tirelessly building over the last 13 months. Dan is such an amazing asset to this company and he will spend more of his time focusing on the future corporate trajectory of the company."
Mills, who has been with Bubl Technology since the beginning, has extensive management experience and will ensure the business continues to exceed expectations. "Bubl Technology is growing faster than we imagined, and these changes will help us continue to deliver superior spherical technology to consumers," said Mills. "I've seen this company adapt and mature throughout the years and am excited about our bright future."
Mills will serve as interim CEO effective immediately. Bubl's Board of Directors is currently conducting an executive search for a permanent CEO to ensure that both the next round of capital growth and corporate direction will create the best options possible for Bubl.
About Bubl Technology
Bubl Technology Inc. delivers the most innovative 360-degree camera and software offerings in the world. The Bublcam is the world's first spherical consumer camera that provides users with the ability to capture fully spherical photos and videos and share them with anyone, anywhere. Bubl is a graduate of CFC's IDEABOOST digital entertainment accelerator.
View the press release on Marketwired here.
Bubl's Sean Ramsay is on a panel at the upcoming VRLA Summer Expo and we are giving away one Bublcam!
Participation is simple:
"You need to see what’s inside this bubl: LINK TO BUBL #BublcamAtVRLA"
You need to see what’s inside this bubl: http://bubl.io/experiences/28c451a0-2103-483e-8177-7ffbc677ba20
Don't forget to use the hashtag #BublcamAtVRLA so we capture your entry!
The winner of a brand new Bublcam will be announced at 2:00PM EST on Monday August 31, 2015 by random draw.
Contest Opens: Wednesday August 26, 2015 at 12:00pm EST
Contest Closes: Saturday August 29, 2015 at 11:59pm EST
Winner to be Announced on: Monday August 31, 2015 at 2:00pm EST
Rules for Participation:
- Must be 18 years of age or older
- Must have a valid North American shipping address
- Odds of winning depend on the number of entries received
- No purchase necessary to enter
Welcome to the 50th update to our Kickstarter community. Here is the most recent news from our Bubl.
This has been a very special week for us here at Bubl as you may have seen the press release regarding shipments. While we are still working out final logistics with a few backers and pre-order customers we are happy to communicate that we have officially shipped all Bublcams from this manufacturing round.
Bubl Product Prototyping… Underwater
One topic that has already been posted in the Community section of our Support Centre that we are taking action on, are waterproof housings for the Bublcam. Our firmware engineer, Ed Shen tested out a prototype while on his travels to Hawaii. We’re still early in prototyping possible housings, but the Bublcam performed really well on this journey! Head over to our Xplor app to experience the full bubl.
The Community section of our Support Centre is a place we encourage you to post feedback and product suggestions to help us build our roadmap. We will continue to use this Community topic thread to update you on progress with our prototyping efforts so follow the topic if you’d like to stay in the loop.
This week a new update to our Android app was released. We hope that you will test it and let us know if you see improvements, particularly concerning the advancements made to wifi connectivity to improve stability between device and the Bublcam. Your feedback is important to us so get in touch with your Bublcam Assistant, let us know in Slack or in the Community.
VRLA Summer Expo
Sean will be speaking on a panel alongside Jaunt VR, Google and GoPro at the upcoming VRLA Summer Expo. We’re excited to contribute our views on VR and particularly on making this technology available at the consumer level on this panel. We hope you’ll be there and if you are be sure to say what’s up to Sean and let him know your thoughts on the rapid growth of VR!
Thanks everyone, as always don’t hesitate to contact us should you have any questions or concerns regarding your Bublcam.
We recently had the opportunity to work with Ryan J. Rizzo, CEO of Poesis Media who took the DJI Phantom II drone out for a flight with the Bublcam. We launched from the 11th floor of the Tiff building to take a look at downtown Toronto. We were forced to improvise a gimbal for the Bublcam’s ¼”20 tripod mount, but we succeeded.
The idea of capturing 360º or spherical drone content isn’t new, but it is still somewhat absent. With the introduction of technologies like the Bublcam, we hope to see an increase in spherical and VR based media captured from above.
By partnering with drone manufacturers like DreamQii for their Plexidrone Indiegogo campaign, we also got to learn a lot about the opportunities this type of content could create. We also spoke recently with Neil Mathew from Perceptiv Labs on how the Bublcam may provide new outlets for VR content captured from drones. He says,
“I think VR and drones are like two pieces of a beautiful jigsaw puzzle. The ability to transport yourself to an entirely different location with a drone is incredibly exciting to me. For example, I can wear my VR glasses and fly over the grand canyon anytime I want. I'm not just talking about passively consuming content. I'm talking about the ability to have a sort of “out-of-body” experience moving through the world around us in a way we've never been able to before.”
What the Bublcam provides is one of the fastest drone based media capture workflows out there. It allows people to create content and share it with ease without the need to find the most compelling content over and over as is needed with single view cameras. While you need to get the right gimbal for your drone first, we’ll take care of the rest.
the Bubl team.
Here at Bubl we are most excited about getting the Bublcam into the hands of our community members. This is because, most importantly, we know that it will be our customers who will help us to understand the true extent of the applications of spherical media!
One Bubl employee, firmware engineer Ed Shen, took home a Bublcam recently for the weekend. He brought it along to a personal training session at a local community centre with his boxing coach. When he brought back a bubl video the results were inspiring, check this out:
How amazing is the idea of a personal training video in virtual reality?! Practice from the comfort of your home, box without the risk of ever getting hit! Looks like we weren’t the only ones with this idea as we found an article on BBC on this very topic.
Technologies such as ours at Bubl Tech, the MYO armband by Thalmic, headset providers like Oculus Rift and others, lead us to believe that the world of physical fitness will be brought to an entirely new virtual level in the very near future.
Other news sites like NY Times have also brought attention to the use of technology in fitness comparing fitness apps and personal trainers. In the end the journalist actually chose the mobile app over the personal trainer because of the convenience and accessibility for her day to day life. It seems only logical that VR content will be incorporated into fitness applications like FitStar to add the personal touch and sensation of one on one attention from a trainer, even if virtual.
If you have a VR headset try out the shadow boxing video from Huron Park Recreation Centre with coach Alan Jamil.
What are some other fitness applications you could imagine using VR as the display medium?
One of the true game changing aspects of spherical technology is its ability to enable virtual reality and the creation of experiences that make you feel like you can be anywhere, anytime.
When we think of VR technology in this way the possibilities become endless. Particularly in our ability to allow anyone to fully experience any environment. Chris Milk did a Ted Talk recently on this topic that was extraordinarily compelling. We wanted to share this with you and hope you will enjoy it:
In the talk, one of the things Chris discusses is a spherical documentary created called “Clouds over Sidra” by VR company Verse, the United Nations and another co-collaborator. They went to a Syrian refugee camp in Jordan and captured the story of a 12 year old girl and her family who fled Syria to Jordan and were living in a refugee camp.
Chris explains that, “Because of the fact that you’re looking at what she’s looking at through the VR glasses you feel her humanity in a deeper way, you empathize with her in a deeper way.”
This team took the documentary to the World Economic Forum in Gabos. It was shown to decision makers and Chris explains that for a moment, these leaders were able to experience the refugee camp first hand.
We believe that using technology to create new channels of communication and new experiences can better the world. Creativity hand in hand with new technology fuels progress by allowing others to gain a new perspective and perhaps trigger emotion and empathy.
We spoke with Andrew Worrall from Free the Children about how he views technologies impact on social causes:
“Over the years, technology has become essential in helping us create a greater social impact and act as an efficient vehicle to share our (Free the Children’s) mission and story. Whether it be through social media, a compelling video or blog post, technological tools provide the ability to engage internally and externally by telling stories of success and impact in a captivating way. The dawn of spherical media for virtual reality has put a new tool of communication in our hands. It gives us the power to place the audience inside the story. It is a game-changing tool that we have not even begun to explore.”
The creation of spherical documentaries is just one way to connect with others using this technology. Imagine an event, fundraiser, protest or rally that was captured in a sphere and broadcast to the world so anyone could tune in from wherever they were (perhaps to watch in a VR headset with their mobile phone) to participate and experience the event as if they were really there. Sean Ramsay, CEO at Bubl, shares his thoughts:
“All of the possibilities for the application of VR technology are still quite unknown,” says Sean Ramsay CEO of Bubl. “We have only begun to discover that when a person experiences photo and video based VR content they instantly connect or have a desire to be in that place. We originally believed that people would simply want to enjoy that moment from wherever they are utilizing the VR technology, but instead VR media that is not 3D based often can trigger a feeling of actually wanting to be in that place the moment was captured; which is completely unexpected and can lead to incredible new experiences through VR and the real world.”
The spherical technology industry can have major social impact and we are proud to be contributing to its advancement. How would you use spherical technology for your social program or cause?